Designer Spotlight: West Coast Activewear

Now that I'm finally settled in LA, I'm catching up with the urban fashion scene here. There are dozens of young, buzzing independent clothing designer and clothing companies. One of these (which I love-- and I'm hoping will send me some threads) is West Coast Activewear.  West Coast Activewear "WCA" represents the proud people around the world who actively contribute to the West Coast culture through their own creative means.

Real quick, two must have from their line are the black and gray snapback. One word: DOPE!
and the other is this gray and black sweatshirt. You can rock these with some black converse and tube socks and look so so FRESH.

But aside from my personal style, the piece that's trending right now is their Official "Women Weed and Weather" The Recipe Tee. The shit is tough. The all cotton, double hemmed t-shirt pays homage to the California flag and well as all the fine features of the state... beautiful women, the legalization of medical marijuana, and great weather year round. 

The West Coast collection is so authentically California urban fashion. I love it! Check out all their threads at http://www.westcoast2012.com/